Wearable Planter Package Design

Part of designing a product is designing its packaging, and I've worked on designing many packages for my Wearable Planter products over the last few years.

When designing packaging, there are a few things you have to take into account.

  • How does it look?
  • Is it memorable?
  • Does it convey what the product is in a quick and visually appealing way?
  • How does it hold up in shipping?
  • Does it make you happy when you see it?
  • Does it make you happy when you open the box from your online order to see it?
  • How does it look in stores?
  • Does it take a lot of work to assemble?
  • How does it hold up in shipping to be displayed well in stores?
  • What are the environmental impacts of our packaging?
  • How much does it cost to make?

In Spring 2016, with Wearable Planter products being carried in more retail stores, I saw the need to redesign the packaging for both jewelry and bike products. I chose to package items for both retail and online items in clear plastic jars. This clearly shows off the product and informs the buyer what it is. It is easy and light to ship, and inexpensive to produce. Abolve all though, the packaging is reusable and recyclable, and has a fun form reminiscent of bug jars and terrariums.

The Spring of 2014 was the initial redesign of the Wearable Planter packaging. I kept the packaging simple, and packaged the items in a small metal tin with a circular cut card describing the use of the product inside. The use of photography on the card helped to quickly describe the product visually and to be an eye catching piece. These tins were great for retail display and were also a colorful and memorable way to show off this unique product.